Marketers Struggling to Measure Marketing Impact Amidst Cookie Deprecation and Emerging Techniques, WARC Report Reveals

As the marketing landscape undergoes significant transformation, marketers are facing challenges in accurately measuring the impact of their investments. According to recent data from WARC, a mere 2% of marketers are effectively utilizing a combination of advanced measurement techniques such as marketing mix modelling (MMM), experiments, and attribution to gauge the full extent of their marketing impact.

All set for 2024 African Brands Awards

Strong and formidable brands from Africa have indicated their readiness to compete in the 2024 Africa Fast Growth and Most Valuable Brands Awards, which are organised by The African Brands Magazine, the continent's leader in brand marketing reporting.

Tom Goddard Extends Leadership Tenure as President of World Out of Home Organization

Tom Goddard, President of the World Out of Home Organization (WOO), has announced his decision to extend his leadership tenure for a further period. Initially intending to step down, Goddard has responded to the WOO board's request and agreed to continue in his role.

Combatting Fraudulent Activities: Wema Bank Terminates Partnerships with Three Fintech Firms, Suspends Four Others

In an effort to combat rising cases of fraudulent transactions, Wema Bank, a leading commercial financial institution in Nigeria, has discontinued partnerships with three fintech firms and suspended four others. The move, according to the bank, is to safeguard customers' interests and maintain ethical standards.

Canal+ Boosts Ownership in MultiChoice to 40.83%

The French media giant, Groupe Canal+, has further extended its position in the South African pay-TV titan, MultiChoice, by acquiring an additional 3,653,492 shares. With this latest move, Groupe Canal+ now commands an impressive 40.83% stake in MultiChoice. This surge in ownership transpired over a six-day period from April 12th to April 17th, with shares procured at prices ranging from R115.95 to R117.50 each.

Meta Launches AI Chatbot Feature on WhatsApp and Facebook in Nigeria, SA, 5 Other African Countries

Following its successful integration of conversational Artificial Intelligence (AI) chatbot, Meta AI, into WhatsApp in India, Meta has now introduced the new feature to users in Nigeria, South Africa, Ghana, Uganda, Zambia, Zimbabwe, and Malawi. Powered by Llama 3 technology, the innovative chatbot is now available on Android and iOS devices at no cost.

Global Public Health Week 2024: 9PSB Advocates for Healthy Lifestyle

In a bid to further create awareness of the need to practice a healthy lifestyle, particularly among the productive segment of society, 9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion, has advocated for a healthy lifestyle among staff members. This was made known during a webinar session titled My Health, My Right, facilitated by a health expert, Dr Stephen from AXA Mansard Wellness Team. This was to commemorate this year’s Global Public Health Week, themed: Fostering Peace as a Prerequisite for Equitable Health.

P+ Measurement Services Reveals Q1 2024 Media Sentiment Report: Commercial Banks, Fintech, and Telcos Shine Amid Naira Fluctuations

Nigeria’s commercial banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of 2024 despite the weakening of the Naira against the Dollar and its effect on businesses across the country. These were further enhanced by the remarkable data it gave the media in the first quarter of the year. This media analysis monitors more than 1.3 million online publications from blogs, news sites, broadcasts, forums, and digital media in the local and global media space, as well as about 5,115 print publications (including daily, weekly, and monthly publications), from which different metadata are extracted, including the sentiment of reporters, editors, publishers, and opinion writers from various online and print publications, spokesperson analysis, CEOs performances, and other topics.

Develop products that address the exact needs of their customers, Mike Cook urges Fintechs

Amidst global economic challenges, businesses worldwide are striving for growth, with Africa emerging as a focal point for investment due to its vast potential. In this dynamic landscape, the fintech sector stands out, leveraging technological advancements to cater to the unbanked and underserved populations across the continent. However, achieving growth in such a competitive environment requires a nuanced understanding of customer needs.

Tesla Announces Over 10% Workforce Reduction Amidst Sales Challenges

Tesla, the trailblazing electric vehicle (EV) innovator, is embarking on a significant organizational shift, as revealed in an internal memo disclosed by Reuters on Monday. The memo outlines Tesla's intention to reduce its global workforce by more than 10%, citing a downturn in sales and intensified competition within the EV market.

Nigeria Advances as Key Players in Tech Steer Discourse on Ethical AI Development Across Africa

Nigeria's aspiration to spearhead the advancement and ethical application of artificial intelligence (AI) in Africa has gained remarkable traction as stakeholders steer discourse on new innovations. The recent convening of the "Developing the High-Level Strategy and Implementation Plan for a National AI Strategy for Nigeria" workshop, hosted by the Federal Government, underscores the nation's commitment to shaping the trajectory of this transformative technology.

Medic West Africa 2024: Stakeholders to Discuss Innovation and Collaboration in Healthcare Industry

All is now set for the 11th edition of Medic West Africa, the biggest healthcare exhibition and conference organized by Informa Markets, a global leader in event management. The much anticipated will take place from April 17th to 19th, 2024, at the prestigious Landmark Event Centre in Lagos, Nigeria. Over 6,000 healthcare professionals are expected to converge to discuss the progress and innovation within West Africa's healthcare landscape.

Dubai Honours Sustainability Leaders at VerdExim Sustainability Awards

Dubai recently played host to the prestigious VerdExim Sustainability Awards, recognizing select startups from across the globe for their outstanding contributions to sustainability and their innovative solutions driving positive change worldwide.

UEFA EURO 2024: Hisense Unveils 'BEYOND GLORY' Campaign with Goalkeeping Icon Manuel Neuer as Brand Ambassador

Global home appliance giant Hisense today unveiled its 'BEYOND GLORY' campaign for UEFA EURO 2024, featuring the esteemed signing of Manuel Neuer, Germany's World Cup-winning goalkeeper and captain of FC Bayern Munich.

We Are Investigating Web of Fraudulent Activities within Ministry of Humanitarian Affairs — EFCC

The Economic and Financial Crimes Commission (EFCC) have revealed that an ongoing investigation into suspected fraudulent practices within the Ministry of Humanitarian Affairs, Disaster Management, and Social Development.